Michael

James Richardson, of Vertigo Films, is making Street Dance, the first British 3-D film, with UKFC and BBC Films after a career spent making films mostly outside the triumvirate. He said that early UKFC support had made the film possible. The BBC and Langan had then been “really, really crucial” in the script-editing stage, an important sounding board on casting and essential to selling the product. “When you go to the market you are not just a 3-D film and a Vertigo film. You are a BBC Film, and that carries a certain weight.” 
From: http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/film/article7034361.ece


Vertigo, the creators of 'Street Dance' are hoping that the worldwide reputation of the BBC will help to give the film a much larger amount of publicity. This is the U.K film industry's first attempt at a 3-D picture, so Vertigo can assume that consumer demand will already be at a high level domestically. The possibility of the film gaining acclaim overseas will almost certainly receive a boost from Vertigo combining with the BBC, who already have a foothold in the U.S film and television industries.