James Richardson, of Vertigo Films, is making Street Dance, the first British 3-D film, with UKFC and BBC Films after a career spent making films mostly outside the triumvirate. He said that early UKFC support had made the film possible. The BBC and Langan had then been “really, really crucial” in the script-editing stage, an important sounding board on casting and essential to selling the product. “When you go to the market you are not just a 3-D film and a Vertigo film. You are a BBC Film, and that carries a certain weight.”
From: http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/film/article7034361.ece
Vertigo, the creators of 'Street Dance' are hoping that the worldwide reputation of the BBC will help to give the film a much larger amount of publicity. This is the U.K film industry's first attempt at a 3-D picture, so Vertigo can assume that consumer demand will already be at a high level domestically. The possibility of the film gaining acclaim overseas will almost certainly receive a boost from Vertigo combining with the BBC, who already have a foothold in the U.S film and television industries.
This screenshot is from www.amazon.co.uk and shows various details of the film that would be important for producers, distributors and consumers alike. Nick Love's 'The Firm' has so far received mixed customer reviews and is currently ranked 438th in amazon U.K's DVD sales chart. The Firm's low DVD sales rank is reflective of the mixed reviews from both consumers and critics within the media. Labels: Exhibition, The Firm
(www.thefirm84.com )The image is promoting the DVD release of the film, giving the option to buy from www.play.com This screen is not the homepage, but acts as an advertisement before actually entering the site, evident from the "enter site" button. The screen also gives the option of signing up to a Vertigo Films newsletter, this button is in red at the very top of the advertisement. The red button contrasts the blue and white of the actual advertisement, attracting the viewer to the button. By signing up to the Vertigo Films newsletter, Vertigo gain a free method of promotion for future films, among people who are fans of previous releases; this, in a sense, promotes brand loyalty, and strengthens what would already be considered the target audience for many of Vertigo Films' productions. The fact that Vertigo have chosen to promote play.com on the film's website suggests a synergy between the two companies at the marketing and distribution stage of the film's release. Labels: Distribution, Exhibition, Nick Love, The Firm
My film of the year !
It was funny, brutal, had a killer soundtrack (as every great film should have) and I loved the old school tracksuits and trainers from the early 80's ! When I left the cinema I wanted to go out and buy a Sergio Tacchini tracksuit !
Superbly acted and shot - the moving camera made you really feel part of it. A few of the scences made me really wince !
Don't believe the reports that it's not as good as the original - it's miles better IMO. Ticked all boxes for me - 10/10
This page, http://business.pearlanddean.com/filmplanner/filmdetail.html?FilmID=5428 shows information on the exhibition and consumption of Nick Love's 'The Firm'. The majority of people that saw the film (60%) were aged between 15 and 24, this shows that 'The Firm' successfully appealed to its target audience of young adults. 60% of the audience were male, the film once again met its target audience.
