Michael

The image is a screenshot from the official website of Nick Love's 'The Firm.'
(www.thefirm84.com )The image is promoting the DVD release of the film, giving the option to buy from www.play.com This screen is not the homepage, but acts as an advertisement before actually entering the site, evident from the "enter site" button. The screen also gives the option of signing up to a Vertigo Films newsletter, this button is in red at the very top of the advertisement. The red button contrasts the blue and white of the actual advertisement, attracting the viewer to the button. By signing up to the Vertigo Films newsletter, Vertigo gain a free method of promotion for future films, among people who are fans of previous releases; this, in a sense, promotes brand loyalty, and strengthens what would already be considered the target audience for many of Vertigo Films' productions. The fact that Vertigo have chosen to promote play.com on the film's website suggests a synergy between the two companies at the marketing and distribution stage of the film's release.

Labels: Distribution, Exhibition, Nick Love, The Firm